You are a brand. What is your brand? You brand is your business face to the music industry – how you look, sound and present yourself both online and offline. A strong brand will get you on the radar of labels long before a weak brand. Work on your image. Manage your web presence and design. If they have to mine through multiple sites to find a link to your website or contact details, they wont. CHOORPY has been designed specifically to help you with your branding and to provide a professional presence. It’s up to you to use it to your best ability, www.choorpy.com
Video is an extremely powerful outlet for getting your brand out to the world. The problem is that most music videos are virtually the same structure. You need to brand yourself differently so as to stand out from the crowd. An A&R guy wants a quick synopsis of how you look, what you sound like, what gigs you’ve played and how much traffic (fans) and sales you have and how many gigs you’ve played to date. You need a Showreel and the good news is you can do it on a shoestring budget. This Showreel example of band ‘Intermission’ cost nothing – it’s a collation of fan footage edited together, https://vimeo.com/44884014
You will find other Showreels on CHOORPY and we encourage this innovative, unique format for selling your musicianship. We will showcase the best Showreels we find on www.choorpy.com
Without stating the obvious, you need to be good. No, you need to be great! You need to be unique and different from everything and every artist that went before you. If you copy other artists, you’re automatically limiting yourself. Sit down and write world-class lyrics from heartfelt, real life situations you’ve experienced. You can’t write about other people’s experiences as well as you can your own. Craft a song with innovation – use different instrumentation, striking melodies, a chorus that you just can’t get out of your head. It’s all about thinking outside the box. You can showcase your music on www.choorpy.com for the world to hear.
There are numerous web platforms and tools you can use to market your music. In fact there are far too many, and spreading yourself thin across multiple platforms makes it very difficult to market or manage anything. In the modern day, you have a potential audience in the billions. You need to figure out how to reach that audience effectively. CHOORPY, www.choorpy.com has been designed with extensive intelligence in mind, from the perspective of the independent musician’s plight. It has been built to help you get discovered, market your music, gain fans and potentially make a living. Register your profile details and use it to your benefit.
A no brainer really. If you can’t sell anything then a label is unlikely to take a second glance. Why musicians give all their music away for free is beyond all comprehension. Record labels do not want to see this. They want to see that you have worked hard, built an audience and converted your hard work into sales (£$€). The music industry is a business and you are a brand. Start acting like a brand, thinking like a business and enjoy all the success that comes with it. By giving your music away for free and playing free gigs people will always see you as free and cheap. Keep a record of your sales figures. Include them in your Showreel if you want. Include followers, likes and views because they all count. CHOORPY has integrated many features to help you to showcase how active and popular you are. Use it! www.choorpy.com
Network / Opportunities
Who do you know that can help get your music into the right hands? If the answer is a resounding no one, then what are you waiting for? LinkedIn.com is a fantastic platform for finding the main players in the music industry – the key holders, decision makers and label executives. They’re all on there and so should you be. However, before you run off and setup a profile for your band, start thinking outside the box! Don’t just setup a profile and torture these people. They will block you and that’s if they even accept you in the first place. Think strategically about ways you can get on their radar without being overly opportunistic and annoying. Also look out for open opportunities like this one we’ve created for you - http://choorpy.tumblr.com/post/60861569849/derriere
We will continue to create opportunities like this one, to help Independent musicians at www.choorpy.com
Are you easy to work with or are you an obnoxious, ignorant, difficult human being? If you tick the latter boxes, then you need to change. There’s a difference between being a good businessperson with a firm presence over being a pain in the a*s. Work on your attitude and personality. Ask your friends honestly what they think of how you act. If you’re in a band, choose the best man or woman for the front job.
Ireland’s No.1 Music Discovery Platform is now live for registration.
CHOORPY, http://www.choorpy.com, is a unique, global, music-discovery and events-discovery, digital content, social network platform. You could say it is akin to a combination of the best sites in the world (Google+, Airbnb, Facebook, Twitter) and its been tailored specifically to the global community of music, events, fans and the promotion and monetisation of independent musicians:
1. Musicians - discovery, social, new fans, global reach, gigs, marketing education, monetise, music recommendations
2. Events - discovery, new fans, marketing, global reach, monetise, event recommendations
3. Fans - discover new music, curate favourite musicians and events, choice, information, social, recommended new music
The objective of Choorpy is to change the economics of the music industry and put the power back in the hands of the music creators - independent musicians.